Ns combine the work of other researchers with their own findings on attention perception memory and reasoning to reveal how faulty intuitions often get us into trouble In the process they explain Why a company would spend billions to launch a product Invisible Gorilla: How Kindle Ò that its own analysts know will fail How a police officer could run right past a brutal assault without seeing it Why award winning movies are full of editing mistakes What criminals have in common with chess masters Why measles and other childhood diseases are making a comeback Why money managers could learn a lot from weather forecastersAgain Invisible Gorilla: How Our Intuitions Epub / and again we think we experience and understand the world as it is but our thoughts are beset by everyday illusions We write traffic laws and build c.
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